With CPC ads, also known as “cost per click” ads, on the other hand, you get paid when someone clicks on an ad no matter what they do after that. I don’t have to hope and pray they buy something or sign up for anything at all. Every single click puts money in my bank account.
Does that mean I can head to my own website and click on ads all day long? I guess I could, but eventually that company would figure out what I’m doing and cut me off! With that in mind, clicking on your own ads should not be a part of your strategy here. Instead, try to build up traffic so your ads are seen by more and more people every day.